Historic online gaming reform: ADM selects 46 operators to shape the industry’s next era

The online gaming sector in Italy is poised for a significant transformation. The Customs and Monopolies Agency (ADM) has completed the initial phase of awarding new licenses, with just 46 operators approved to proceed further. Among those advancing are prominent brands like 888 Italy, Betfair Italy, Sisal, William Hill Malta and LeoVegas. This decision is strategic, as favoring operators with robust technical infrastructure and financial stability aims to cultivate a more secure, transparent, and conscientious market environment. The underlying signal is unmistakable: the evolution of gaming in Italy will be shaped by those committed to delivering superior quality and safeguarding player interests.

A demanding schedule for transformation

The clock is already ticking. Existing licenses are set to terminate on September 17, 2025, with a potential short extension through the 30th of that month. In the interim, ADM will finalize the technical and financial evaluation of the chosen operators by July. Successful candidates must promptly submit the initial installment of the concession fee—4 million—and demonstrate they hold a minimum of 3.7 million in accessible capital. Agreements will be executed in August and September to prevent any interruption in service, ensuring the continuous and efficient operation of the gaming machines.

Technology at the center of the new era

This transformation goes beyond policy papers: approved operators must deploy advanced digital infrastructure that connects seamlessly with ADM’s protected platform. A six-month adaptation phase is planned, aiming for a complete rollout by March 2026. During this interval, legacy and modern systems will operate side by side to ensure uninterrupted service for users. Upon completion, each firm will submit the final licensing payment—3 million euros—finalizing their formal transition into the newly regulated gaming landscape.

Enhanced player safeguards and more rigorous regulations

A central element of this reform focuses on the handling of player accounts. Individuals will gain the ability to migrate their accounts to a different licensed provider, adhering to fiscal regulations and securing necessary approval beforehand. Operators that are excluded must terminate all user accounts by August 17, 2025, while reimbursing all customer balances. Any unclaimed funds after a two-month period will be transferred to the State Treasury. Furthermore, submitting weekly reports on account transactions will become compulsory, and firms must convert into S.p.A. entities before finalizing concession agreements. The objective is unequivocal: to foster a market that is more transparent, secure, and viable, all while upholding the principle of responsible entertainment.